CORPORATE IDENTITY GUIDELINES
The form of the Asavie Symbol is based on a letter “A” created from a continuous blue stripe that is folded back on itself and gives off signal arrays. The Asavie Wordmark uses a custom-designed typeface that should not be altered.
Breakdown of the Logo
Together, the Symbol and Wordmark create the Asavie Logo. It forms the most significant feature of the Asavie corporate identity and should be used on all aspects of branded communication. The Asavie Logo should never be altered, tilted, distorted, manipulated or disassembled on any application.
Logo is available in multiple formats. It should be used only as presented on the following pages; against blue background, or dark gray background. It can also be reversed in blue, or gray if no colour is available (refer to colour palettes for guidance).
C73 M19 Y0 K0
C0 M0 Y0 K70
C88 M57 Y26 K6
C16 M94 Y70 K5
C50 M0 Y80 K21
C0 M75 Y100 K10
C92 M68 Y19 K51
C18 M16 Y26 K1
C0 M27 Y85 K0
C68 M72 Y0 K0
C0 M0 Y0 K100
Asavie’s primary typeface is Open Sans. Modern, flexible and easy to read, Open Sans is uniquely suited for a wide range of visual communications. Multiple levels of typographic hierarchy are defined both for impact and clarity of our communications.
Use Open Sans for all Asavie communications where possible. When use of Open Sans is not possible, use the Verdana Pro font family. The weights shown for Open Sans are approved for use.
The Asavie Connecting Line is derived from the form of the outline of the symbol. It suggests both momentum and directionality. It can be applied in a number of ways to create visual impact when layered against a background.
Its use, however, is reserved for high-profile, high visibility applications that feature more atmosphere and less copy. In other words, it should be used judiciously. A viewer should not see more than one of these elements in any given application or environment. Appropriate examples include above-the-line advertising, brochure covers, web landing pages and trade show graphics.
See the Asavie Branded Examples section for examples of usage within applicatons. You will see how the Asavie Connecting Line and our elements have been integrated into certain photographs to give a sense of depth and integration with elements in the composition.
Icons should be suggestive of the functionality with which they are associated. The best icon will suggest to the user the primary purpose of the content without having to read accompanying text. Users recognise functionally suggestive icons more rapidly than other forms because they directly associate with a physical object or action.