CORPORATE IDENTITY GUIDELINES

01

ASAVIE LOGOTYPE

The form of the Asavie Symbol is based on a letter “A” created from a continuous blue stripe that is folded back on itself and gives off signal arrays. The Asavie Wordmark uses a custom-designed typeface that should not be altered.

Breakdown of the Logo

Asavie Brakedown Logo

Together, the Symbol and Wordmark create the Asavie Logo. It forms the most significant feature of the Asavie corporate identity and should be used on all aspects of branded communication. The Asavie Logo should never be altered, tilted, distorted, manipulated or disassembled on any application.

Logo is available in multiple formats. It should be used only as presented on the following pages; against blue background, or dark gray background. It can also be reversed in blue, or gray if no colour is available (refer to colour palettes for guidance).

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BRANDING KIT

02

COLOUR PALETTES

Corporate Colours

#19A3DD
C73  M19  Y0  K0

#6D6E71
C0  M0  Y0  K70

Product Colours

#28668E
C88  M57  Y26  K6

#C53347
C16  M94  Y70  K5

#6FA553
C50  M0  Y80  K21

#DB5C1E
C0  M75  Y100  K10

Accent Colours

#0B3258
C92  M68  Y19  K51

#CEC8B7
C18  M16  Y26  K1

#FEBF40
C0  M27  Y85  K0

#695DA8
C68  M72  Y0  K0

#000000
C0  M0  Y0  K100

03

TYPOGRAPHY

Open Sans

Asavie’s primary typeface is Open Sans. Modern, flexible and easy to read, Open Sans is uniquely suited for a wide range of visual communications. Multiple levels of typographic hierarchy are defined both for impact and clarity of our communications.

Use Open Sans for all Asavie communications where possible. When use of Open Sans is not possible, use the Verdana Pro font family. The weights shown for Open Sans are approved for use.

Asavie Close-Up Mock-Up 1-6 1920

04

DESIGN ELEMENTS

Patterns

The Asavie Connecting Line is derived from the form of the outline of the symbol. It suggests both momentum and directionality. It can be applied in a number of ways to create visual impact when layered against a background.

Its use, however, is reserved for high-profile, high visibility applications that feature more atmosphere and less copy. In other words, it should be used judiciously. A viewer should not see more than one of these elements in any given application or environment. Appropriate examples include above-the-line advertising, brochure covers, web landing pages and trade show graphics.

See the Asavie Branded Examples section for examples of usage within applicatons. You will see how the Asavie Connecting Line and our elements have been integrated into certain photographs to give a sense of depth and integration with elements in the composition.

Iconography

Icons should be suggestive of the functionality with which they are associated. The best icon will suggest to the user the primary purpose of the content without having to read accompanying text. Users recognise functionally suggestive icons more rapidly than other forms because they directly associate with a physical object or action.

AsavieIconBLT_Secure Network 2

AsavieIconBLT_Protected Device

AsavieIconBLT_SIM Card

AsavieIconBLT_Users

AsavieIconBLT_Deploy

AsavieIconBLT_Windmill

AsavieIconBLT_SD-WAN

Complete

BRANDING KIT