Case Study

Managed tablets for a 100% Digital Leeds

Leeds City Council program, “100% Digital Leeds”, is creating a social movement for digital inclusion, mobilizing support in communities across the city to reach the people who need the most help to develop digital confidence and skills: whether older people, those seeking employment, or those suffering from poor health. Leeds Libraries are leading this digital inclusion program and are introducing a tablet lending service for customers who are not currently digitally included.


Leeds Libraries provide citizens with access to digital services through a tablet lending scheme. They wanted to provide iPads to customers, that were both ready-to-use and cleaned of previous users’ content, but also retained useful apps on the home screen. Their librarians could factory reset, but it meant a lot of additional work to reinstall apps before each device was loaned out again.

In the first pilot Leeds Libraries found that customers were using their 5GB allowance within a couple of days. As a result, the Libraries needed to find a way to restrict what content could be accessed and block inappropriate and unsecure web content. They had the option of blocking customers once they hit their 5GB data allowance, or the library could buy more data for the users. However, neither of these options would satisfy the program objectives of providing an internet connected device for the digitally excluded.

Asavie Moda was an integral part of the solution along with IBM MaaS360 and DEP. The Asavie elements helped us control data across the estate and keep individuals connected for the whole time they borrowed the iPad. Without the controls offered by Asavie Moda, we would have been faced with the difficult choice of unsustainable data costs or switching off the SIM connection when users reached a pre-set data limit

Jason Tutin,

Digital and Learning Development Manager,
Leeds Libraries and Information Service

Solution Deployed

Leading UK Mobile Network Operator, O2, provided a tailored tablet lending solution to Leeds Libraries. iPads are enrolled through Apple DEP; Apps, APN, PIN protect and new wallpaper are pushed through IBM MaaS360; and all data management controls are provided by Asavie Moda.

By filtering a customized user experience Asavie Moda enables access to the correct web content, and blocks potentially malicious content. The SIM is locked to the device, thus preventing removal of the SIM and use on another device for unapproved purposes.

Every customer is allocated 5GB of mobile data for the month. When 2GB of the allowance is reached, a policy is applied to throttle speeds to 400Kbps. This data speed level is adequate for most essential tools, and even though streaming isn’t perfect, it is sufficient for watching videos.

Moreover, Leeds Libraries uses the powerful Asavie Moda reporting feature to analyze aggregated data, which helps them to understand the audience, and personalize future lending programs. Powerful granular reporting facilitates an understanding of the value different Apps are bringing to their customer base. For example, during the pilot lending scheme, Leeds Libraries discovered that two thirds of all data usage was consumed watching educational videos on YouTube.

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This SIM based solution gives full management of the tablet lending scheme


Leeds Libraries now enjoy an improved insight into what tablets are being used for



Personal information is protected from online threats


Lack of interest or motivation is the strongest barrier to digital inclusion and the most difficult barrier to overcome. One of the most powerful engagement tools is to show people the positive changes that can be made to their lives from being online. Leeds Libraries’ tablet lending scheme is helping people to see those benefits.

The positive outcomes for Leeds citizens include financial savings, reduced isolation, better employment prospects and improved health and wellbeing. The library service will continue to work with partners and community organisations to identify groups and individuals who will most benefit from taking part in the tablet lending scheme.

In addition to these positive outcomes for the city’s most vulnerable individuals, there are obvious benefits to the city council if people feel more confident, better equipped to manage their health, are more financially secure and less lonely. With less money and more demand for services, the council is working with partners such as Asavie Moda to ensure that digital delivers better outcomes for its citizens.