Optimize the data speed for what you do on your smartphone

by Liz Edwards for blog, EMM, MODA

In a bid to save their customers from the painful overages, Verizon and AT&T both recently launched mobile data plans that will throttle data speeds to 128kbps when a customer reaches their mobile data allowance. Similarly, lots of our customers find the Asavie Moda “data speed control” feature very useful to reduce the speed at which their staff can access mobile data. This can keep overages at bay. Mostly it has been used to stop some staff from watching Netflix. In fact, any data-heavy multimedia streaming services can be rendered unusable as data usage limits are approached, restricting users to mission critical tasks.

Data speed control

In a bid to save their customers from the painful overages, Verizon and AT&T both recently launched mobile data plans that will throttle data speeds to 128kbps when a customer reaches their mobile data allowance.

Similarly, lots of our customers find the Asavie Moda “data speed control” feature very useful to reduce the speed at which their staff can access mobile data. This can keep overages at bay. Mostly it has been used to stop some staff from watching Netflix. In fact, any data-heavy multimedia streaming services can be rendered unusable as data usage limits are approached, restricting users to mission critical tasks.

asavie-moda-speed-control

Wait a second, can I access work information if I am throttled to 128kbps?

Reducing mobile data speeds to 128kbps is perfect for stopping staff from watching Game of Thrones on the smartphone; but not great if your mission critical tasks need a decent data speed. 128kbps is fine for reading emails, but you cant download big files from SharePoint; Salesforce may be frustrating to populate;  Sage reports will take some time to download.

So here in the Asavie offices we took a look at the performance of our website and apps at 128kbps.

When the user is throttled to 128kbps

The Asavie.com landing page goes from 8 seconds (no throttle) to 2 minutes (128kbps) to load, leading to a poor user experience. Personally if a site or app takes this long to load, I would think it must be broken.

Normal with no throttling

normal-with-no-throttling

Throttled to 128k

throttled

Would this suit you?

Many of our customers are perfectly happy to throttle speeds (not quite as far as 128kbps; they tend to reduce speeds to 400kbps). Other customers like to start with setting policies to manage data usage. And if staff do reach a certain limit, then they throttle speeds.

For example the Asavie.com landing page is also smaller than the average web page of 2MB (a 2MB page would take over 2mins to download ) It’s also only going to get worse with a 50% increase projected for next year (result page load goes from 2mins to over 3mins). Soasta outline the stats here around web-page size and the projected increase in size.

Google are going to block slow features on slow connections. It specifically calls out users on 2G connections. This will result no guarantee your page will even work IF it manages to load. So you need an alternative.

What are the alternatives to throttling data speeds?

The productivity gains, and increased revenues from mobile strategies are well documented. But like most of our customers you need to apply policies- rather than just throttling speeds- on what each employee can and can’t do on those mobile devices in order to drive that productivity.

  • Restrict access to 25 categories of websites (covering over 1 billion web pages)
  • Control how much data each user accesses
  • Better understand mobile workforce behavior, enabling key business apps and driving productivity
  • Turn real-time visibility of data usage into valuable insights with our powerful reporting capabilities
  • Get insight and understand the mobile apps used by your mobile workforce

Asavie can do just that. Learn more about better mobility management by downloading this eBook.

iPad-Pro-Mockup-Mobility-300

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